Ottawa, ON – April 14, 2025– Rogers Centre Ottawa is thrilled to announce a new partnership agreement with Sax Appeal, marking the first entertainment supplier to join our preferred supplier program. This three-year agreement ensures that Rogers Centre Ottawa clients will have access to the exceptional musical talents of Sax Appeal, enhancing events with live entertainment tailored to their unique needs.
Through this partnership, Sax Appeal will provide Rogers Centre Ottawa clients with a seamless booking experience for live musical performances, helping to elevate events with the perfect ambiance. As an active member of the Canadian Federation of Musicians, Sax Appeal has the ability to provide a wide variety of locally sourced professional musicians, ensuring that each event is extraordinary. Whether clients are looking for a small jazz trio, a string quartet, or a full band, Sax Appeal can accommodate a range of musical styles to suit different event atmospheres.
“This partnership aligns perfectly with our goal of enhancing the event experience at the Rogers Centre Ottawa,” said Trisha Richardson, Marketing & Partnerships Manager. “Live music adds a special touch to any occasion, and by working with Sax Appeal, we can provide our clients with access to top-tier musical talent. We’re excited about the opportunities this partnership will bring.”
Jarrod Goldsmith owner of Sax Appeal expressed enthusiasm about the collaboration: “We are delighted to partner with Rogers Centre Ottawa as their preferred entertainment supplier. Our goal has always been to provide high-quality live local music to elevate events, and this partnership allows us to connect with more clients who are looking for that extra special musical touch. Whether it’s an intimate gathering or a large-scale corporate event, live music enhances the experience and creates lasting memories.”
Live entertainment is currently in high demand as events focus on experiential activations, creating memorable experiences for delegates. The Rogers Centre Ottawa is proud to partner with local suppliers like Sax Appeal, to provide clients with these out of the box experiences. This partnership also strengthens ties to the Ottawa community by supporting homegrown talent.
The Rogers Centre Ottawa looks to grow its reputation as a premier event venue, dedicated to offering outstanding service and entertainment options, by creating meaningful partnerships with local businesses such as Sax Appeal.
About the Rogers Centre Ottawa
The Rogers Centre Ottawa — Canada’s Meeting Place — is an internationally renowned convention centre located on the Rideau Canal in downtown Ottawa, Canada’s capital. With bold, modern design, a naturally lit interior, and magnificent views, the Rogers Centre offers an unparalleled and environmentally responsible setting for conventions, conferences, meetings and exhibits of any size. Since opening in 2011, the Centre has hosted thousands of events, generating millions of dollars of economic impact for the city of Ottawa and the province of Ontario. In 2020, it was named the world’s best convention centre by the International Association of Convention Centres (AIPC).
The Ottawa Convention Centre Corporation is an agency of the Government of Ontario. For more information, visit rogers-centre.ca.
About Sax Appeal
Sax Appeal is a premier live music agency specializing in curating top-tier musical experiences for all event needs. Working seamlessly with event planners, they provide captivating performances tailored to the tone and scale of each occasion. Their extensive roster of professional local musicians ensures a customized soundtrack, whether it’s an elegant jazz ensemble, a classical quartet, a high-energy band, or anything in between. From large-scale corporate events, galas, and weddings to intimate private celebrations, Sax Appeal brings energy, sophistication, and lasting impressions to every performance. Founded by Jarrod Goldsmith—recognized for his signature fedora—Sax Appeal embodies the spirit of small business excellence. A Canadian entrepreneur, community builder, avid networker, public speaker, YouTuber, and former archaeologist, Jarrod’s passion for live music and meaningful connections is at the heart of everything Sax Appeal does. For more information, visit www.saxappeal.ca.
